A line has been crossed and a flag has been waved...
Cadillac has for years been the creator of the big heavy American luxury "Pimp Mobile", (save the CTS) but after a change of staff, a new way of thinking, and a new more competitive direction, Cadillac is on it's way back to not only the standard of the USA, but the Standard of the world..!
Oh.... The Cadillac Cimarron..
The Cadillac Cimarron felt warm, underpowered, and underwhelming. It was well, cute, and touched just enough by Cadillac to make it feel like one on the inside, but the rest of it was less than anyone expected. It was bashed as an opportunity that Cadillac had to build a great small car and instead built what GM was known for building at the time, just enough to get by. I think we all know what happened to the Cimarron.
If at first you don't succeed....
This is the Cadillac ATS at the Atlanta Motor Speedway showing the naysayers just how good it really is... "And Dammit, it's good..!"
Options are power sunroof, heated front seats, Vibration lane departure seats, Brembo's, Cadillac User Experience (CUE) which includes, Onstar, Bluetooth, Sirrius, GPS, Homelink, Pandora, MP3/USB connection, Phonelink, Destination Download and Concierge Service. Pushbutton start, Cadillac's magnetic ride control, steering wheel controls, heated engine block, heated steering wheel, heated mirrors, AWD, and a radio data system that records live radio. (Also if you haven't noticed by now, there are no buttons on the center console, as all Cadillac's will now be tactile touch sensitive).
At $33,990 for the base Ecotech 2.5 Engine, $35,795 at base for the 2.0t, and $42,090 baseline for the top of the line 3.6 V6, the ATS is not a bargain, but fits right in with the rest of the baby Luxo sedans. Max it out and be prepared to pay about $53,400.
Beauty is way more than skin deep..
The old bean-counters that continuously watered down GM projects, green-lighted Bullsh*t and gave us just enough to want more or shop for something else are finally outta there.. The old (we don't want to offend anybody with our products GM) with 86 year old men on the board making decisions for cutting cost and in effect watering down (and thus destroying the originally designed product) is thankfully gone. If this is how a company operates after a bankruptcy then let all of them go through one, as GM has recently created some automobiles that are pleasing to the eye, ergonomically pleasant to the senses, a delight to drive, and above all, have no substitute if it's what you want. Building a car is one thing, but building a machine that has no excuses for being the best it could possibly be, and building it to last is totally another. Cadillac has been throwing touchdowns for the past few years and this is no doubt another one that will bring this company to a place that they have been aiming for, for quite a while... The worlds stage for the playoffs and yet another golden championship...
"It's Good"..!!! Yeaahhaahhh!
Just introduced and already running off with the Esquire car of the year, as well as the Urban car of the year award.
Over the past few years in the development of the ATS, there has been much talk and pre-designs of an ATS wagon, an SUV, and even a coupe. The Cadillac Brass is always trying to throw the press off with the on again, off again process used to greenlight new designs, but with the runaway sales of the the CTS coupe, don't count any of these designs out!
I am here and I am ready, finally to take on the automotive world... Alright, let's play..!
This is Dre' from autoFrenzy.net reminding you as always to keep your hands on the wheel and your feet on the gas... Deuces..!!